{"product_id":"sony-bravia-7-ii-98-in-true-rgb-4k-hdr-google-tv-with-gemini-2026-k98xr70m2","title":"Sony BRAVIA 7 II 98-in True RGB 4K HDR Google TV with Gemini (2026) - K98XR70M2","description":"\u003cp\u003eA new dimension of color. True RGB technology delivers vivid color, deeper contrast, and wide angle viewing with precise control—faithfully reproducing content with consistent, true to life color in any lighting conditions.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrue RGB, the future of color –\u003c\/strong\u003e Powered by a newly evolved Backlight Master Drive, Sony's True RGB drives three-color LEDs independently for unprecedented color volume, precise color gradation, and a significantly wider viewing angle. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eElevated color accuracy without compromise – \u003c\/strong\u003eSony unites the color range of our flagship QD-OLED with the high brightness of a Mini LED. This combination enables enhanced color volume and the ability to render colors with greater accuracy. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSee the hidden depths in a new way –\u003c\/strong\u003e From the brightest peak to the darkest shade, Sony's True RGB captures subtle tonal details. It brings greater depth to the story on screen. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor, faithfully reproduced –\u003c\/strong\u003e Sony's True RGB sensing function detects LED operating efficiency in real time and optimizes brightness accordingly, so the TV consistently reproduces the color tones of the input video with high fidelity. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVivid color from every seat –\u003c\/strong\u003e With X-Wide Angle Pro, color and contrast stay vivid and natural from the side as well as the front, giving the whole room a true cinema view. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmarter picture in real time –\u003c\/strong\u003e The XR Processor uses AI scene recognition to optimize color, contrast, and clarity in every frame for lifelike realism. \u003c\/li\u003e\n\u003cli\u003eMake everything you watch look closer to 4K – XR Clear Image AI restores lost detail and reduces noise for a clearer, more natural image. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContrast intensified. Depth amplified –\u003c\/strong\u003e XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEven fast-moving action stays smooth, bright and clear –\u003c\/strong\u003e XR Motion Clarity analyzes movement across several frames and precisely synchronizes the backlight with on-screen motion so you see clear, bright images, however fast the action. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMy Cinema presets. Tailored to the moment –\u003c\/strong\u003e Choose from cinema-optimized picture and sound presets designed for various viewing environments. These presets adjust your TV for the best movie-watching experience with just a single step. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCinema-like sound, perfectly matching pictures –\u003c\/strong\u003e Hear sound from exactly the right place. Not from beneath the screen but seemingly straight from the screen itself. With Acoustic Multi-Audio+, what you see and what you hear are perfectly matched. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrom stereo to expansive 3D surround, wider and clearer –\u003c\/strong\u003e Ordinary sound becomes extraordinary. With our evolved 3D Surround Upscaling including proprietary virtualizer, stereo expands into wider, more precise 3D audio, crisper, clearer, and more immersive than ever. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrystal clear voice. With AI technology –\u003c\/strong\u003e No more muffled voices. Our Voice Zoom 3 recognizes human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasily expand your cinema: Direct TV connection –\u003c\/strong\u003e Add just what you want, subwoofer, rear speakers, or both, directly to BRAVIA for your ideal cinema sound. Enjoy stronger bass, greater impact, and a wider surround field, transforming movies into a bigger, more cinematic experience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eControl your BRAVIA Theater effortlessly – \u003c\/strong\u003eEasily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTouch and control from your headphones –\u003c\/strong\u003e Control your BRAVIA TV with a tap. Play, pause, skip, or adjust the volume directly from your connected Bluetooth headphones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMovies included with your TV in premium picture quality –\u003c\/strong\u003e Access Sony Pictures Core with Pure Stream and the largest IMAX\u003csup\u003e®\u003c\/sup\u003e Enhanced collection included with BRAVIA.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBring cinematic standards home – \u003c\/strong\u003eOur TV supports the rigorous standards of Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X for an unbelievably atmospheric and immersive viewing experience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthentic picture. From the studio to your screen –\u003c\/strong\u003e Sony's Studio Calibrated modes deliver pictures that stay faithful from studio to screen, across your favorite streaming platforms. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFind what to watch faster with Gemini on Google TV\u003csup\u003e™\u003c\/sup\u003e –\u003c\/strong\u003e Just ask Gemini to get personalized recommendations and browse movies and shows from all your apps in one place.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompatible with Apple AirPlay 2 –\u003c\/strong\u003e Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGoogle Cast –\u003c\/strong\u003e Cast content from your phone or tablet directly to your TV.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChat with Gemini hands-free to find the perfect movie or show –\u003c\/strong\u003e Tell Gemini what you're in the mood for and get personalized recommendations. You can also find content, open apps, and control compatible smart home devices, all without reaching for the remote.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTake your PS5\u003csup\u003e®\u003c\/sup\u003e gaming to the next level –\u003c\/strong\u003e Auto HDR Tone Mapping and Auto Genre Picture Mode optimize picture quality for gaming and streaming.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll your gaming essentials in one place –\u003c\/strong\u003e Game Menu 2 lets you check your status, fine tune settings and access assist functions from one place. You can even search for YouTube videos and switch to Multi-View in an instant. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLevel up your gaming with HDMI 2.1 features –\u003c\/strong\u003e With 4K\/120, VRR, and ALLM, BRAVIA this delivers smooth, responsive, high-performance gameplay.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStream PlayStation games to your BRAVIA TV –\u003c\/strong\u003e The PS Remote Play app lets you control your PS5, PS5 Pro or PS4 console from another room or location.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHarmonic Presence. Fits seamlessly into your space –\u003c\/strong\u003e The transparent center stand gives BRAVIA 7 II a light, floating appearance. With cables tucked away and a wave-pattern bezel, the design stays harmonious, turning the TV into part of your décor. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Mirage Stand. Subtle, seamless –\u003c\/strong\u003e Strength with lightness. The Mirage Stand combines slim steel with a transparent lens panel, creating the illusion of floating.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA remote for everyone –\u003c\/strong\u003e An inclusive remote with bigger buttons, distinct shapes, and clearer spacing for easier navigation by touch. A wave-textured back improves grip and comfort, while Remote Finder helps locate the remote. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBalancing environment and entertainment –\u003c\/strong\u003e Eco Dashboard puts all your energy efficiency settings in one place and can even monitor your power consumption for optimum efficiency.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44057927778391,"sku":"K98XR70M2","price":8998.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1183\/6364\/files\/e2a13aee-457c-45ee-9070-e9d94bcb3c60.jpg?v=1784661810","url":"https:\/\/datavision.com\/products\/sony-bravia-7-ii-98-in-true-rgb-4k-hdr-google-tv-with-gemini-2026-k98xr70m2","provider":"DataVision","version":"1.0","type":"link"}