A new dimension of color. True RGB technology delivers vivid color, deeper contrast, and wide angle viewing with precise control—faithfully reproducing content with consistent, true to life color in any lighting conditions.

• True RGB, the future of color – Powered by a newly evolved Backlight Master Drive, Sony's True RGB drives three-color LEDs independently for unprecedented color volume, precise color gradation, and a significantly wider viewing angle. 
• Elevated color accuracy without compromise – Sony unites the color range of our flagship QD-OLED with the high brightness of a Mini LED. This combination enables enhanced color volume and the ability to render colors with greater accuracy. 
• See the hidden depths in a new way – From the brightest peak to the darkest shade, Sony's True RGB captures subtle tonal details. It brings greater depth to the story on screen. 
• Color, faithfully reproduced – Sony's True RGB sensing function detects LED operating efficiency in real time and optimizes brightness accordingly, so the TV consistently reproduces the color tones of the input video with high fidelity. 
• Vivid color from every seat – With X-Wide Angle Pro, color and contrast stay vivid and natural from the side as well as the front, giving the whole room a true cinema view. 
• Smarter picture in real time – The XR Processor uses AI scene recognition to optimize color, contrast, and clarity in every frame for lifelike realism. 
• Make everything you watch look closer to 4K – XR Clear Image AI restores lost detail and reduces noise for a clearer, more natural image. 
• Contrast intensified. Depth amplified – XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. 
• Even fast-moving action stays smooth, bright and clear – XR Motion Clarity analyzes movement across several frames and precisely synchronizes the backlight with on-screen motion so you see clear, bright images, however fast the action. 
• My Cinema presets. Tailored to the moment – Choose from cinema-optimized picture and sound presets designed for various viewing environments. These presets adjust your TV for the best movie-watching experience with just a single step. 
• Cinema-like sound, perfectly matching pictures – Hear sound from exactly the right place. Not from beneath the screen but seemingly straight from the screen itself. With Acoustic Multi-Audio+, what you see and what you hear are perfectly matched. 
• From stereo to expansive 3D surround, wider and clearer – Ordinary sound becomes extraordinary. With our evolved 3D Surround Upscaling including proprietary virtualizer, stereo expands into wider, more precise 3D audio, crisper, clearer, and more immersive than ever. 
• Crystal clear voice. With AI technology – No more muffled voices. Our Voice Zoom 3 recognizes human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear.
• Easily expand your cinema: Direct TV connection – Add just what you want, subwoofer, rear speakers, or both, directly to BRAVIA for your ideal cinema sound. Enjoy stronger bass, greater impact, and a wider surround field, transforming movies into a bigger, more cinematic experience.
• Control your BRAVIA Theater effortlessly – Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu. 
• Touch and control from your headphones – Control your BRAVIA TV with a tap. Play, pause, skip, or adjust the volume directly from your connected Bluetooth headphones.
• Movies included with your TV in premium picture quality – Access Sony Pictures Core with Pure Stream and the largest IMAX^® Enhanced collection included with BRAVIA.
• Bring cinematic standards home – Our TV supports the rigorous standards of Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X for an unbelievably atmospheric and immersive viewing experience.
• Authentic picture. From the studio to your screen – Sony's Studio Calibrated modes deliver pictures that stay faithful from studio to screen, across your favorite streaming platforms. 
• Find what to watch faster with Gemini on Google TV^™ – Just ask Gemini to get personalized recommendations and browse movies and shows from all your apps in one place.
• Compatible with Apple AirPlay 2 – Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.
• Google Cast – Cast content from your phone or tablet directly to your TV.
• Chat with Gemini hands-free to find the perfect movie or show – Tell Gemini what you're in the mood for and get personalized recommendations. You can also find content, open apps, and control compatible smart home devices, all without reaching for the remote.
• Take your PS5^® gaming to the next level – Auto HDR Tone Mapping and Auto Genre Picture Mode optimize picture quality for gaming and streaming.
• All your gaming essentials in one place – Game Menu 2 lets you check your status, fine tune settings and access assist functions from one place. You can even search for YouTube videos and switch to Multi-View in an instant. 
• Level up your gaming with HDMI 2.1 features – With 4K/120, VRR, and ALLM, BRAVIA this delivers smooth, responsive, high-performance gameplay.
• Stream PlayStation games to your BRAVIA TV – The PS Remote Play app lets you control your PS5, PS5 Pro or PS4 console from another room or location.
• Harmonic Presence. Fits seamlessly into your space – The transparent center stand gives BRAVIA 7 II a light, floating appearance. With cables tucked away and a wave-pattern bezel, the design stays harmonious, turning the TV into part of your décor. 
• The Mirage Stand. Subtle, seamless – Strength with lightness. The Mirage Stand combines slim steel with a transparent lens panel, creating the illusion of floating.
• A remote for everyone – An inclusive remote with bigger buttons, distinct shapes, and clearer spacing for easier navigation by touch. A wave-textured back improves grip and comfort, while Remote Finder helps locate the remote. 
• Balancing environment and entertainment – Eco Dashboard puts all your energy efficiency settings in one place and can even monitor your power consumption for optimum efficiency.